英文新闻稿标题要怎么起

It is often said that the title is one of the most crucial parts of an article. So, how to create a title for an English press release? Many people may have encountered such a problem. Now let's look at the useful tips prepared by the author. The title of a press release is one of the most significant assets on a web page. It is the first thing that journalists see on the news hotline, RSS feeds, and in their inboxes. Search engines also give extra weight to the text at the top of the web page. And your readers will see this part first. When your news is shared on social media, the centered title can attract more readers to read the news content. For these reasons, it can be said that the title is the most essential part of a news release. Due to the importance of news titles in attracting readers, being searched, and encouraging social sharing, it is believed that the techniques for making your news and other online content more effective can be analyzed. In short, they include: Length - The length of the title should be between 90 and 120 characters (including spaces, not referring to words). (Note: For Chinese titles, it is recommended to be between 17 and 25 words.) Keywords - Place the most important keywords at the beginning of the title (within the first 65 characters). Include numbers in the title. People generally like to see specific numbers. Use subtitles to add more detailed points. It has been found that the length of the title plays an important role in attracting readers and encouraging sharing on social media. The ideal length is 90 - 120 characters. Why? First, the ideal title length is exactly the optimal length for sharing on Twitter. It has always been recommended that clients write titles that can be retweeted on social media. It can be said with certainty that the length of the most effective news title being equal to the ideal length for tweeting is no coincidence (remember to leave some space for handles and short links). A joint study by PR Newswire and CrowdFactory shows that each social media share brings two more views to the news. So, try to ensure that your news appears in a Twitter-friendly form. Title SEO: The first 65 characters are crucial The title plays a key role in notifying search engines of the web page content. As mentioned before, search engines give more weight to the text at the top of the web page. In addition, many websites (including the PR Newswire website) use the title in the title tag of the web page, and this tag is also an important factor affecting SEO. Optimizing the title as much as possible can improve the online visibility of the news. Title optimization is not difficult, but it may require you to rethink how to construct the title. Because search engines only index the first 65 characters of the title. To achieve the best results, the most important keywords must be placed at the front part of the title, or even at the very front. Another point that needs to be emphasized is that do not make the title a pile of keywords. Search engines are very good at detecting natural language and can quickly block keyword spam. So, don't overdo it. Whenever it comes to keywords, some people are prone to overdo a good thing. Only when your press release focuses on 1 - 2 keywords can SEO techniques help you to the greatest extent. Use numbers in the title (when needed) One of the most surprising facts found in this study is that press releases with numbers in the title perform better than those without. If your press release cites data such as survey results or performance, or provides readers with some indisputable facts in a certain field, it is best to mention them in the title. The numbers in the title convey information about immediacy or factuality, and in any case, they can enhance the credibility of the news itself. Use subtitles to add detailed information By observing daily press releases, it is found that many companies or institutions find it difficult to limit the number of characters in the title to within 90 - 120. What should be done? You can use subtitles to supplement some less important detailed information so that the main title is not so long. You will find that this makes the news more visually appealing. Readers will also feel that it is easier to grasp the key points and thus be more willing to continue reading. Rethink your press release Companies need to rethink some time-tested PR techniques, including news release techniques. Unlike the situation in previous years, today your audience - including the journalists and bloggers you want to attract - obtain content through the network. They search, share, and interact with it. Social media enables people to discover and share information, providing new opportunities for brands to communicate directly with their audiences. Search engines have incorporated social media factors into their ranking algorithms, which means that social media sharing has a long-term impact on the online visibility of information. To make full use of these opportunities, we should reconsider how to write a good press release, starting from the title.